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Can Outdoor Voices Ever Shut Up?

I’ve learned that another potential deal has emerged to revive the back-from-the-dead (again) O.G. athleisure brand. Why?

Tyler Haney was ousted as Outdoor Voices’ C.E.O. in early 2020.
Tyler Haney was ousted as Outdoor Voices’ C.E.O. in early 2020. Photo: Rick Kern/Getty Images
Lauren Sherman
August 24, 2023

I was on a call yesterday with an Outdoor Voices investor, talking about everything but Outdoor Voices—because who cares about Outdoor Voices these days—when someone texted me a pitch deck. It came from Interweave, a newish investment firm, and two partners, FightClub Management and Goodlife Clothing. Denver Rayburn, Interweave’s founder and C.E.O., previously worked at the well-known venture capital firm Norwest, which bought a stake in another, seemingly more successful activewear brand, Vuori, in 2019.