The Kardashian–Jenners, like most entrepreneurs and all celebrities, are better at starting businesses than scaling them. About a year ago, for instance, I reported that Kylie Jenner was launching a fast-fashion brand, which she privately bragged was going to trounce Shein. People associated with the brand, which Jenner named Khy, countered that it was actually high fashion, not fast fashion. I would argue that it’s more like a slicker version of Fashion Nova, another quick-turnaround line forever linked to the Kardashians. However you characterize it, one year later, Khy has not been a phenomenon. I asked two different retail trackers to look up sales data for me—relatively easy when a company generates most of its sales on one URL—and the data sets, while not conclusive, certainly suggested that the brand is still very small.