Italian Jobs

Miuccia Prada Raf Simons
On the terrarium-floor runway, Miuccia Prada and Raf Simons’ models moved like the wind, the streamers on their dresses mimicking a bird’s wings flapping against the gale force. Photo: Daniele Venturelli/Getty Images
Lauren Sherman
February 22, 2024

I spent Wednesday afternoon in Milan moving from meeting to meeting, presentation to presentation. (This city loves presentations.) “I gather Milano is cratering against the might of Paris,” one moderately jaded industry friend texted, referring to the French city’s increasing commercial dominance. Maybe, especially for younger designers who want to do business globally, but you wouldn’t have known it at Brunello Cucinelli, where the owner and his family held court for the cameras. Cucinelli’s vision is as steadfast as his pricing. (This past year, he has proven himself luxury-lull resistant.) After Fendi, I managed to make Blazé Milano’s presentation in a truly fabulous, wood-paneled Milanese home—owned by a friend of the designers. The trio of stylists in charge of Blazé have managed to nail the jean and the blazer, the “dressed-up” uniform for women these days. I suspect this brand will fly. 

But even by Wednesday, all anybody wanted to talk about was Burberry. Still. Two days later. What was happening? Did Daniel Lee get fired right after the show, as the internet gremlins were speculating? (God no. Another bad, bad, false rumor. It went well this time.) In more reasonable queries: Can the business be more than coats? Does it need to be?