• Join Puck

    Directly Supporting Authors

    A new economic model in which writers are also partners in the business.

    Personalized Subscriptions

    Customize your settings to receive the newsletters you want from the authors you follow.

    Stay in the Know

    Connect directly with Puck talent through email and exclusive events.

  • What is puck? Newsletters Authors Podcasts Events Gift Puck Careers

Jacq Attack

An oh-so-French boardroom comedy of manners belies genuine tensions inside the house of Jacquemus, a classic tale of a founder-led business that is not yet ready to operate without its founder (and a founder who is not ready to relinquish absolute control).

Simon Porte Jacquemus
While there have been plenty of rumors over the years concerning Jacquemus’ prospects at one of the big houses, what he really wants is complete control. Lodovico Colli di Felizzano/WWD/Getty Images
Lauren Sherman
April 8, 2024

Join Puck to listen to this article

Last December, the upstart brand Jacquemus announced that its young and ambitious C.E.O., Bastien Daguzan, would also take on the honorific title of president. In France, after all, the president is the person who deals with third-party vendors, and a company must register the appointment publicly. According to the public filings I saw, Daguzan officially assumed the role of president from the company’s sole proprietor and designer, Simon Porte Jacquemus, on November 8.