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Karlie Kloss, Print Media Mogul

Kloss appears to be doing the i-D deal solo.
Kloss appears to be doing the i-D deal solo. Photo: Angela Weiss/Getty Images
Lauren Sherman
August 28, 2023

Karlie Kloss, the supermodel, entrepreneur, investor, and former Scooter Braun client, is in talks to buy i-D magazine from Vice Media, I’ve been told. I know little about the terms of the deal, only that it would make Kloss the proprietor of the U.K.-based culture and fashion publication, which was acquired by Vice in 2012, and probably remains most famous as the launching pad for a former teenage fashion director named Edward Enninful. The stylist Alastair Mckimm would stay on as editor-in-chief, I hear, which bodes well for the talented people working over there. 

This is not Kloss’s first dip into media: She previously led a consortium of investors—including movie producer Jason Blum, Kaia Gerber, the fashionable race car driver Lewis Hamilton, and Forerunner Ventures’ Kirsten Green—who partnered with Bustle Digital Group to buy W magazine in 2020 from Marc Lotenberg, whose Twitter (er, X) profile reads, “Business, with a side of controversy.” Cool guy.