Welcome back to The Varsity, my private email about all of the media business—both the sports leagues and teams that you love, and the ones you love to hate. I am currently preparing for a weekend in Philly as I take in WrestleMania for the first time. My Puck partner Tina Nguyen, our company’s resident WWE expert, tells me that The Rock has turned into a heel and will be returning to the squared circle for the first time in a decade. I can’t wait to see your face paint at the Linc…
Let’s start off with a hearty congratulations to Jeremy Lasich, a Varsity subscriber from bucolic Clifton, Virginia, who is now the proud owner of a Puck-branded foam finger. Jeremy had the closest viewership prediction for Monday night’s LSU-Iowa Elite Eight game—and, frankly, his guess wasn’t particularly close. The Caitlin Clark-Angel Reese rematch drew 12.3 million viewers, shattering the record for most watched women’s college basketball game. Jeremy’s guess—10.65 million—was the highest one I received.
Of note: Puck’s must-read fashion expert Lauren Sherman has a preview of the luxury retail business’s plans for this summer’s Olympics, which will be held in Paris. LVMH has already spent $160 million to sponsor the Games. “The amount of money LVMH will invest in marketing, advertising, and promotion around the two-week-long event will be far greater, of course, adding hundreds of millions of dollars to the actual spend,” Sherman writes in her excellent private email, Line Sheet. Sign up here. You’ll absolutely love it.
As always, if this email was forwarded to you, sign up here to get your very own subscription to The Varsity. (Soon enough, Frank Thomas and Doug Flutie will explain how a Varsity sub is the key to eternal health and wisdom.) And for those of you who continue to forward this email, we will subscribe you to Marchand’s fashion private email!
Let’s get to it…
|
The NFL just wrapped the first year of its blockbuster, 11-year, $110 billion media deal package, and incredibly, it’s starting to look like those rights are undervalued. Consider, for a moment, that NBC paid $110 million for the single wild card playoff game that it aired on Peacock in January. Sources tell me that NBC actually made money off that deal. Also consider that Amazon turned around and spent a whopping $150 million on a single wild card playoff game next season. That’s a 36 percent increase year-over-year for a game that last year featured a memorable frozen mustache, cringe-inducing... |