“My victory lap has been way overdone and I’m kind of sick of it,” joked Jeff Roe from the Houston office of Axiom Strategies, his august political consultancy. Roe, after all, was the political guru who managed Glenn Youngkin’s unlikely victory in the Virginia gubernatorial race, during which the half-zip wearing former private equity C.E.O. defeated former Democratic governor Terry McAullife in a state that Joe Biden won handily a year ago.

Axiom has run hundreds of races over the years, including Ted Cruz’s 2016 national campaign, but Roe has become synonymous with the Youngkin campaign in large part because the victory articulated a new Trump-friendly, post-Trump Playbook for Never Trump Republicans. After alienating suburban moms and people of color during the Trump years, suburban voters and minorities suddenly turned up to vote Republican in Virginia. And Roe suddenly became the hottest name in political consulting, a phenomenon he attributes to the fact that there was so much press attention on this particular race given its proximity to the swamp.