Live sports and the development of consumer media have been intertwined for the better part of a century. Radio grew alongside baseball, whose leisurely pace made it a natural fit. Football, on the other hand, was perfect for television—with the line of scrimmage perfectly framed onscreen and, just as importantly, advertising-friendly pauses baked into the action. The rise of cable TV was facilitated by networks gaining exclusive rights to various leagues. Ted Turner’s TNT superstation was built around an Atlanta Braves broadcasting license, for instance. So it’s only fitting that live sports appears to be the final frontier on the long journey from pay TV to streaming.