It seems like everyone in the beauty business has a banker these days: After all, Glossier, Rare, Summer Fridays, Merit, and Kosas are all exploring sales to capitalize on strong growth. But the market maker, of course, is Glossier—the once white-hot, once category-defining millennial-ish brand, which I reported last week had hired Morgan Stanley as a financial advisor. Now, I’m reliably told, Glossier is in “deep” conversations with LVMH regarding a potential acquisition. The French conglomerate—owner of Louis Vuitton, Dior, Celine, and Sephora—is particularly interested in Glossier’s expanding fragrance offerings, which includes its popular “You” scent. “It’s part of the hook that they’re presenting to LVMH,” a source said. “They have this number one fragrance––they’re not just selling Cloud Paint. That’s why they’re worth $2 billion.”