Katherine Power, who founded the makeup brand Merit some three years ago, is that rare bird who truly knows how to marry content and commerce—sort of like Hailey Beiber and her insane phone case gimmick, or an early-stage Emily Weiss. In her previous life, after all, she co-founded the media entities Who What Wear, Byrdie, and MyDomaine, where she had the obvious epiphany that editorial was a far inferior business to consumer packaged goods. And now Power, who enjoyed nice little exits from Who What Wear and Byrdie, has hired Goldman Sachs to explore a sale of Merit. (She is also the founder of Versed, a skin care line that launched in 2019.)