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Meghan Markle’s Flamingo Estate

Meghan Markle
These days, fronting a brand is the celebrity passive income stream of choice, and anyone with some measure of fame or a following thinks they have permission to start a multicategory product empire. Photo: Mark Cuthbert/UK Press/Getty Images
Rachel Strugatz
March 20, 2024

Flamingo Estate, the decadent lifestyle accouterments company inspired by the fabulous Spanish-style L.A. home of Richard Christiansen and his partner, Aaron Harvey, has become the status symbol du jour for a certain kind of post-Goop, California in-crowd. You know, the sort of milieu where unironic, limited-edition raw honey collaborations with Julianne Moore, Will Ferrell, and LeBron James cost $250 a jar. And people regularly guffaw over $42 bars of soap or $80 dried strawberries. It’s a world where Glossier founder Emily Weiss throws her baby shower. And no one—no one—is more associated with this fever dream than Meghan Markle, whom I heard used the lifestyle company as “inspiration” for her new brand, America Riviera Orchard. 

Inspiration is perhaps a generous term, since Markle appears to be all but trying to re-create Flamingo Estate herself after a potential partnership fell through. Indeed, the trademark applications she filed on March 9 mention candles, nut butters, dried fruits and vegetables, and “kits comprised of edible oils, fats, preserves, spreads and butters.” Also on the application are cosmetic brushes, yoga mats, and a number of other wellness-related items. Earlier this week, a friend said the brand looks like “what happens when you go to a dinner at Flamingo Estate and aren’t invited back.”