Best Use of Martin Scorsese as a Campaign Tool
A Tie!
Nightmare Alley, for the well-timed Scorsese op-ed in the LA Times on Jan. 21, entitled “Martin Scorsese wants you to watch Nightmare Alley. Let him tell you why.”
And Power of the Dog, which enlisted Scorsese for an effusive intro speech at the New York Critics Circle ceremony that brought Campion to tears—right before Phase 2 voting began.
Superspreader Award
BAFTAs
The London gathering apparently infected Belfast director Kenneth Branagh, actor Ciaran Hinds, and dozens of others now quarantining.
Honorable mention: Every other show.
Best Artsy Explanation for a Spotty Accent
Lady Gaga
The House of Gucci star, to British Vogue: “I started with a specific dialect from Vignola, then I started to work in the higher class way of speaking that would have been more appropriate in places like Milan and Florence. In the movie, you’ll hear that my accent is a little different depending on who I’m speaking to.”
Most Relentless Campaigner
Phil Lord
Netflix’s Mitchells vs. the Machines producer has been plugging his animated feature non-stop on Twitter, and occasionally attacking Disney, which happens to have three movies nominated in his category.
Runners Up: Lin-Manuel Miranda and Andrew Garfield for seemingly 24-7 event appearances and media hits.
The You’re Nominated For What?? Award
Diane Warren
The songwriter scored another nomination (her 13th; she’s never won) for a song from a movie nobody has heard of: Four Good Days, a Glenn Close-Mila Kunis heroin drama.
Best Timing
SAG Awards
Thanks to loosening Covid restrictions, this year’s event felt like an actual awards show, and attendees kinda, sorta had fun.
Worst Timing
Critics Choice Awards
The event took the old Globes slot in January and was forced to postpone amid spiking Omicron cases. Then the only viable date was the same as the BAFTAs, which caused about half the film nominees to no-show.
Least Edible Food
Critics Choice Awards (double winner!)
Per USA Today (I did not attend): “Though viewers may imagine lavish meals at ritzy Hollywood award shows, the only food served at the Critics Choice Awards were three slices of bread, a plate of hummus and two macarons for each attendee.”
The Christine Lahti Potty Break Award
Michael Keaton
The Dopesick star was in the bathroom when his SAG Award win was announced.
Best Use of an Interpreter
Marlee Matlin
The CODA star employed her longtime sign language translator Jack Jason to take tons of pictures of her with other stars, including seemingly dozens of shots at the Oscar Nominees lunch.
Dumbest Forced Apology By a Contender in a Leading Role
Rachel Zegler (a double winner!)
The West Side Story star, after taking down a video in which she dramatically “monologued” some of Britney Spears’ recent messages about her father. “I should have thought about how this could be perceived, and I’m so sorry for upsetting or disappointing anyone.”
Best Use of an Owned-and-Operated Platform for Incongruous Campaign Ads
Three-Way Tie!
Amazon’s Being the Ricardos branding at Whole Foods.
Disney’s ABC airing a rerun of Jimmy Kimmel Live! with Lin-Manuel Miranda spoofing Encanto on the Friday of Phase 2 voting.
Apple’s CODA messaging on all of its platforms.
Humblebrag Honoree
Josh Gad
The actor felt the need to tweet that he was asked to host the Oscars but “passed because it didn’t feel right for me.” OK…
Biggest Flex
Beyonce
She picked up her first Oscar nomination (for Be Alive, from King Richard), and is again co-hosting the hottest-ticket afterparty, without campaigning at all for her song.
Related: Music stars who did campaign and got nothing: Kid Cudi, Lady Gaga, U2, Camilla Cabello and Bey’s husband, Jay-Z.
The Maybe Awards Season Is Too Long Award
Benedict Cumberbatch
The Power of the Dog star, during his tribute at the Santa Barbara Film Festival, launched into a spot-on impression of interviewer Pete Hammond.
And the winner of the 2022 Awards Season Is…
The PCR Test.
Congrats to everyone! Did I miss something? Email me your own Awards Season Awards and I’ll include a few good ones in Thursday’s email.