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The Great Fashion Cancellation That Wasn’t

Danielle Prescod, the author-influencer-D.E.I. consultant who launched her business exactly three years ago in the aftermath of the murder of George Floyd.
Danielle Prescod, the author-influencer-D.E.I. consultant who launched her business exactly three years ago in the aftermath of the murder of George Floyd. Photo: Jamie McCarthy/Getty Images
Lauren Sherman
June 19, 2023

One of my clearest memories from the spring of 2020 was a European private equity guy calling me in a panic, asking me if I knew of any Black-owned brands looking for investors. He was particularly focused on “streetwear” and “merch.” I said yes, but that many of these young brands were still at an early stage, maybe only generating one or two million dollars a year in revenue.