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The Great Fashion Cancellation That Wasn’t

Three years ago, after the murder of George Floyd, the fashion industry rushed to make up for past sins by installing chief diversity officers, focusing on D.E.I. policies, and working to reshape corporate cultures. These days, though, the effort has lapsed. An honest conversation with Danielle Prescod of 2BG.

Danielle Prescod, the author-influencer-D.E.I. consultant who launched her business exactly three years ago in the aftermath of the murder of George Floyd.
Danielle Prescod, the author-influencer-D.E.I. consultant who launched her business exactly three years ago in the aftermath of the murder of George Floyd. Photo: Jamie McCarthy/Getty Images
Lauren Sherman
June 19, 2023

One of my clearest memories from the spring of 2020 was a European private equity guy calling me in a panic, asking me if I knew of any Black-owned brands looking for investors. He was particularly focused on “streetwear” and “merch.” I said yes, but that many of these young brands were still at an early stage, maybe only generating one or two million dollars a year in revenue.