The rush is on at the big shops to replicate the “Manningcast” on ESPN. Will Serena and Venus Williams soon be debating tennis during the U.S. Open? How about Boston sports idiots Ben Affleck and Matt Damon simulcasting Red Sox-Yankees games? It’s all on the table, say agency sources.
For those not following, retired NFL stars Peyton and Eli Manning have been presiding over an amusing simulcast of ESPN’s Monday Night Football on ESPN2 featuring guests and back-and-forth banter between the brothers. About two million people watched last week, which is tiny by NFL standards but huge as an ancillary add-on to the traditional broadcast. Eight more “Manningcasts” are planned for this season.