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Half-Blaked

Blake Lively is having a moment, and now she’s got a haircare line to prove it. Is the early success of Blake Brown the result of her goofy authenticity, a genius marketing instinct, or both?

blake lively blake brown
The branding, logo, etcetera, isn’t great, but the consensus is that Lively did a lot of other things right. Courtesy of Blake Brown Beauty
Rachel Strugatz
August 14, 2024

It’s been a busy few weeks for Blake Lively, who has been promoting her new movie, It Ends With Us, in looks that can only be described as elaborate and effortlessly troll-ish. This is performance art at its finest, and Lively is a master at her craft, from the gaudy sequin flowers to that sparkly floral Versace gown Britney Spears wore more than 20 years ago. (Lively’s character in the movie, Lily, owns a flower shop called Lily Blooms.) And then­­, in the midst of a press tour and rumors of a maybe feud with co-star and director Justin Baldoni, she decided to release a beauty brand.