Shortly after 9 a.m., Hollywood time, I received a message via Signal: “CAA is buying ICM,” the source said. It’s the kind of deal, between two rival agencies, that would have sounded utterly implausible a decade ago but makes total sense now. A second source who texted, about 10 minutes later, explained why: “ICM had to give up. Was too small now.” Scale, after all, is the name of the game in Hollywood these days, and that goes for agencies, as well. “The bigger get bigger. The little can’t survive alone,” a veteran Hollywood executive texted after the deal was formally announced.
“ICM Had to Give Up”: What Hollywood Insiders Are Saying About the CAA Deal
Dylan Byers
September 27, 2021
