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I Dug Into the New Netflix “Ratings” Data So You Don’t Have To

Red Notice
Via Netflix
Julia Alexander
November 28, 2021

Bad news for cinephiles: Red Notice, the critically panned art-heist caper in which Ryan Reynolds appears with Dwayne Johnson, Gal Gadot and a bunch of C.G.I. cityscapes, is poised to overtake Sandra Bullock’s Bird Box as the most watched original film in the history of Netflix.

That’s interesting, and speaks to the persistent gap between elite consensus and popular appeal in the streaming age. But the more surprising data point, and something we wouldn’t have known had Netflix not recently begun releasing weekly Top 10 lists based on an “hours consumed” metric, is how Red Notice helped 6 Underground, another Ryan Reynolds Netflix original from 2019, net another 3.6 million household streams in the week following Red Notice’s release—or 7.77 million hours of “engagement.”