Already a member? Log In

“IMAX is Going to be More Important in a Post-Pandemic World”: My Chat with Rich Gelfond

IMAX CEO Rich Gelfond in 2019
Photo by Lars Niki/Getty Images for IMAX
Matthew Belloni
September 12, 2021

As I’ve mentioned previously, I’d like to use this space to occasionally interview industry people who are doing innovative things. When I heard IMAX opened 80 new screens amid the shutdowns of 2020, I wanted to talk to its longtime C.E.O. Rich Gelfond, who has taken his large-format screens to 85 countries, and topped $1 billion in box office in 2019. I think that premium experiences like IMAX are the future of theaters post-pandemic, so I called him on Friday for his take on how the film recovery will play out. (This conversation has been edited.)

Matt Belloni: You’ve known Jim Gianopulos a long time. What’s your take on the shift at Paramount?