| Eriq: The last strike was back in 2007, and that one lasted three months. My sense is the WGA and AMPTP aren’t close at all right now and we should be bracing for a long work stoppage—maybe even longer than what happened sixteen years ago. But I do realize that there have been bargaining rounds, like in 2017, when a deal comes together at the very last second. What’s your sense?
Jonathan: I’m not hearing any notes of progress—on the contrary, I’m told that the WGA is standing pretty firm in its demands, as you’d expect from a union that faced down the major talent agencies just a few years ago and that garnered almost 98 percent support for a strike authorization. A strike, if it happens, could come as early as 12:01 a.m. Tuesday—or the Guild could wait a few days if it thought that to be strategic, which I doubt.
Eriq: I suppose there’s always the possibility that the two sides make enough progress that they give themselves some extra time. But I’d be surprised if there’s no strike. Tell me about the key negotiators and how they are contributing to the dynamics of this situation.
Jonathan: The AMPTP—the alliance of studios and streamers—is headed by its longtime president and chief negotiator, Carol Lombardini, who has to keep a very divergent group of companies corralled and working towards a deal. Meanwhile, the WGA’s chief negotiator, Ellen Stutzman, is a first-timer in that role and, although a 17 year veteran of the guild, has been assistant executive director for just five years. She stepped in when the guild’s fiery executive director, David Young, was sidelined for medical reasons. Stutzman is a calmer presence, but she has a mandate to stand tough and a membership that expects her to do so.
Eriq: I’m curious how the studios are going to react to this work stoppage. Last time, a lot of them famously turned to unscripted fare. What happens this time if there’s a prolonged strike? Do they use A.I. to write new seasons of shows? (Is ChatGPT a scab?) Will we see them going to foreign countries for content? Netflix is already stocking up. What are some of the strategies you’ve heard about as everyone prepares?
Jonathan: I think ChatGPT is still busy trying to break up journalists’ marriages and isn’t ready to settle down in an otherwise empty mini room. Maybe a mini computer room? We’ll definitely see more unscripted content, as we did in the last strike and the 1988 one before that. And it’s helpful to Warner Bros. Discovery that HBO Max and Discovery+ are set to merge and become Max on May 23, just three weeks after a potential strike starts. That’ll be a real test of the interchangeability of some of the most premium content and some of the, well, less premium content. (I’ll hold my tongue because, full disclosure, I have clients with a show on Discovery+.) And, yes, foreign content is something Netflix has prioritized, and I think we’ll see more of it, along with news and sports on both linear and streaming.
Eriq: Yeah, that also touches on an important point. This will be the first writers’ strike during the true streaming era. As a result, the stoppage is really going to feel different. In the old days, the industry was programming to a time and place, and so the absence of a C.S.I., House, or Grey’s Anatomy really hit. Consumers noticed. Will they care as much if the new season of The Night Agent on Netflix is delayed or if Max rearranges its home screen to emphasize Naked and Afraid and Love It or List It? I’m not quite sure.
Jonathan: Yes, a key difference: streamers have library content they can exploit. You never watched Stranger Things or even The Sopranos? Time to binge!
Eriq: You referenced mini rooms, which also seem like a product of this streaming era. It’s the first time that this has come up in bargaining, but it’s also no surprise given how the TV industry has largely moved away from pilot episodes as the primary way that executives decide which shows to greenlight. Now, they have small groups of writers break several episodes to have a better sense before committing to where a series may go. That, of course, creates strain, and the writers feel like they’re being taken advantage of. This seems like a hybrid of a compensation issue and a demand for respect. My cynical side says that the writers ultimately just care about the money. They’ll end up sacrificing dignity if it advances them financially, especially in the short term. And the studios will want to preserve as much flexibility as possible. Am I off here?
Jonathan: Mini rooms are a product of streaming and short seasons. The issue actually came up in 2020, but those negotiations were cut short by the pandemic just as talks were starting. Many of the WGA’s leaders view this year’s negotiations as taking care of unfinished business from three years ago. I think you’re right that respect is an issue, but I’m not sure that sacrificing dignity is the automatic outcome. And there’s another aspect: because mini rooms often close before production, junior writers lose out on the opportunity to do production rewrites, participate in post-production and work directly with actors, directors and editors. Those are essential experiences, essential skills—and essential contacts—for staff writers looking to move up the career ladder.
Eriq: How about actors and directors? For a couple of months at least, until the bargaining agreements for their unions expire in late June, the rest of Hollywood keeps working. But do they? Will it really be status quo in the face of writers’ picket lines and their own deals imminently expiring?
Jonathan: Well, the no-strike clauses in their agreements mean that directors and actors may have to cross picket lines—if there’s any production to cross lines for. By all reports, filming has already slowed to a trickle, and producing anything without a writer on hand for emergency rewrites is a risky approach that most producers avoid.
Eriq: Some writers wear producer hats. Showrunners, after all, are writer-producers. It’s going to be strange for those who are ostensibly on strike to show up at work and do half their job. I know the WGA just put out strike rules. Still, I imagine it’s going to be plenty weird in town for the next couple of months.
Jonathan: They might not show up. That’s my memory of 15 years ago. Many just didn’t do their producing, even though producing is outside the WGA’s purview. Of course, some will, and might work from home. They have the right—and contractual responsibility—to do so, as long as they’re not writing. So it’s awkward.
Eriq: Talk a little bit about the role of showrunners in these negotiations and (probable) strike.
Jonathan: They can be incredibly powerful in WGA dynamics. Showrunners and a small group of screenwriters are the high earners and are the “stars” of the profession. But unlike with SAG-AFTRA, where most stars—“high-pros,” as they call them internally—play little role in guild politics, some of the showrunners do have a part in Writers Guild affairs. I’m not necessarily talking about the mega-showrunners, the Shonda Rhimeses and Greg Berlantis, but perhaps the next level down. Indeed, it was a group of showrunners who finally drove the ending to the 1988 strike, approaching guild leadership and saying it’s time for a deal.
Eriq: Big showrunners often have seven-, eight- and even nine-figure overall deals, and one thing I’m really watching is whether studios and streamers use the strike to get out of the expensive deals they regret. Will they turn to the force majeure provisions?
This is no small thing. There’s a lot of speculation that the studios want the strike so they can clean the books—for some reason, I’m thinking about Zaz and debt right now—and while I don’t quite believe the theory, I do think we’ll see some high-profile projects and relationships canceled. Also, if there’s any subject that will prompt litigation, it’s this.
Then again, I’ve heard that force majeure clauses have evolved somewhat in the past decade or two with transactional attorneys thinking about how to better protect actors, directors, and writers from strikes. Is that so? And how do you think this issue plays out?
Jonathan: Force majeure is definitely going to be in play. If a strike lasts more than a few days or so, the studios and streamers have an incentive to let the work stoppage continue for eight weeks, because that’s typically the timeframe that triggers the company’s right to terminate an overall deal under force majeure. Those provisions allow for suspension and ultimately termination in the event of a massive halt to the industry such as would be caused by a major earthquake, civil unrest or, in this case, a strike. I think we’re likely to see terminations and also renegotiations under threat of termination. And then the companies have a cost-cutting narrative to sell to Wall Street and perhaps even move share prices.
Eriq: I’ve also heard that to protect themselves from being singled out and give studios pause before terminating a relationship, some talent deals now require studios not only to execute force majeure clauses against them, but everyone. So, for example, you can't just fire the writer. You have to fire the director and the actors, too.
Anyway, it’s likely to be a very interesting next couple of months. I bet the Cannes Film Festival is going to be super weird this year. Those strike rules may mean a lot of meetings where people are supposedly not shopping their projects.
Jonathan: Oh, the glamor! The sun, the sea, the yachts, food and wine—and parties without pitches? It’s hard to imagine, but rules are rules, even a continent away. |