Welcome back to What I’m Hearing+, coming to you again from Brooklyn after weeks of traveling. It was wonderful meeting so many WIH+ readers from around the world—thank you for taking time out of your busy schedules to talk to me about the industry we all love.
This week, a look at whether Amazon Prime Video’s outsized spending on shows like Citadel and Rings of Power is really the smartest plan for one of the world’s biggest streamers.
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These days, the biggest stories about Amazon Prime Video focus on the platform’s biggest misses. Citadel, the spy series that cost more than $250 million and yet failed to top Nielsen’s weekly streaming chart, is the latest example. Rings of Power, Amazon’s big Lord of the Rings series that was bested by HBO’s House of the Dragon each week last fall, is another.
Of course, it’s unfair to compare Prime Video to the other big streamers. It’s not a new service from a legacy media company, like Paramount+, Peacock, Disney+, or Max. Nor is it a...
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