Zaz’s NBA Air Ball
Man, is Adam Silver annoyed with David Zaslav and the Warner Bros. Discovery team, per two sources familiar with his thinking. At this point, the NBA commissioner is basically Ferris Bueller after the credits roll: Go home, David… it’s over. As my colleague John Ourand reported, the league has selected its preferred broadcast partners, and they’re not Warner Discovery/Turner. Disney/ESPN gets the A package for $2.8 billion a year, Comcast/NBC swipes the B package for about $2.5 billion—a big increase from the $1.2 billion that Turner is paying, and for far fewer games—and Amazon Prime Video lands a new C package for just under $2 billion. That’s about $7 billion a year for the NBA, waaay up from $2.6 billion in the current deals, and it allows the league to escape the cable TV quicksand for more broadcast, with the favorable demos of streaming and the financial heft of Amazon. Not bad.