It’s gonna be a crazy year for beauty M&A—Kosas, Makeup by Mario, Merit, Rare Beauty, Glow Recipe, and more are rumored acquisition targets. But first, dear reader, we set our pen to the impending sales process surrounding Summer Fridays, the proprietor of those Lip Butters that allegedly sell every 10 seconds at Sephora. The skincare brand, which was co-founded by influencers Marianna Hewitt and Lauren Ireland, has risen to prominence since it debuted the now-internet-famous “Jet Lag Mask” back in 2018. The pair used Instagram as a launching pad for their “social media first” brand—a novel concept at the time that paved the way for dozens of other influencer beauty lines. According to a person with knowledge of the business, Summer Fridays is on track to do over $100 million in revenue this year, and with “strong EBITDA.” Hewitt and Ireland have tapped banker Vennette Ho, global head of beauty and personal care at Raymond James, to lead a sale process.