The Netflix Radical Transparency Flex

Ted Sarandos arrives for the premiere of ‘Leo’ at the Regency Village Theatre in Los Angeles, California, on November 19, 2023.
Sarandos, himself, admitted that the hoarding was what many of us had presumed all along: a strategy designed to suppress the information ecosystem to gain a competitive advantage. Photo: Michael Tran/AFP via Getty Images
Matthew Belloni
December 15, 2023

We did it, everyone! After years of complaining about data-hoarding at Netflix and the other streaming services (including loudly in this space), and years of calling B.S. every time co-founder Reed Hastings or co-C.E.O. Ted Sarandos would say with a straight face that refusing to disclose ratings was actually better for the overall entertainment community, on Tuesday Netflix released the first of what will be a twice-a-year Netflix Engagement Report. And Sarandos, himself, admitted that the hoarding was what many of us had presumed all along: a strategy designed to suppress the information ecosystem to gain a competitive advantage. 

Let’s drink it all in: The report contains “hours watched” for more than 18,000 titles, 99 percent of everything on the streamer between January and June 2023. Originals, licensed titles, foreign-language shows, sports docs, K-dramas, telenovelas, Sandler movies, Sandler movies with David Spade, good stuff, bad stuff, really bad stuff, and He’s All That—everything’s there on one Excel spreadsheet.