We did it, everyone! After years of complaining about data-hoarding at Netflix and the other streaming services (including loudly in this space), and years of calling B.S. every time co-founder Reed Hastings or co-C.E.O. Ted Sarandos would say with a straight face that refusing to disclose ratings was actually better for the overall entertainment community, on Tuesday Netflix released the first of what will be a twice-a-year Netflix Engagement Report. And Sarandos, himself, admitted that the hoarding was what many of us had presumed all along: a strategy designed to suppress the information ecosystem to gain a competitive advantage.
Let’s drink it all in: The report contains “hours watched” for more than 18,000 titles, 99 percent of everything on the streamer between January and June 2023. Originals, licensed titles, foreign-language shows, sports docs, K-dramas, telenovelas, Sandler movies, Sandler movies with David Spade, good stuff, bad stuff, really bad stuff, and He’s All That—everything’s there on one Excel spreadsheet.