You’d think that Disney had neutralized the Delta variant. There were euphoric headlines this week after the studio disclosed the at-home viewing revenue for Black Widow, along with traditional opening weekend box office, and the media not only hailed the movie as a “big hit” but also declared that the disclosure of streaming numbers would “put pressure” on other studios to become more transparent. Sure, the domestic theatrical opening hit only $80 million, a pandemic-era best, yet a middling number for Marvel. But combine that number with $78 million for foreign and—get ready to bow down—$60 million in revenue from $30 “premiere access” purchases on Disney+, and the real total was almost $220 million. It’s the first modern blockbuster!

So why are so many people around town so skeptical? Don’t get me wrong; any step toward consumption transparency should be applauded, and the Black Widow numbers, while not verified by a third party like Nielsen or Comscore, do point toward a new normal where major films can do fine in theaters while also satisfying the stay-at-home crowd. But there were several red flags that were mostly overlooked and should be part of the discussion when Disney (or any other studio) goes this route.