Welcome to the Do-or-Die Golden Globes

Helen Hoehne
Hollywood Foreign Press Association president Helen Hoehne. Photo: David Livingston/WireImage
Matthew Belloni
January 9, 2023

Inside NBCUniversal, there’s a quiet understanding that Tuesday’s Golden Globe Awards telecast will almost certainly be NBC’s last. The network isn’t exactly pretending the Globes don’t exist; after the one-year banishment, it has been heavily promoting the return of Hollywood’s so-called “biggest party,” during football, on Today, and via its digital outlets. And I’m told a big contingent of NBCU executives, including C.E.O. Jeff Shell, entertainment networks chair Frances Berwick, NBC chief Susan Rovner, and Peacock’s Kelly Campbell, will all make the mid-week slog in the rain to the Beverly Hilton. But barring some strategy shift or an unexpected ratings spike, this will be the end of an off-and-on relationship that dates back to the 1950s. Pour out a little Moët.