It’s a jam-packed What I’m Hearing tonight, a little early because I’m taking off for Sundance.
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It’s a jam-packed What I’m Hearing tonight, a little early because I’m taking off for Sundance.
Today I’m releasing results of our first streaming brand study, a deep dive into what consumers think of Netflix, Disney+, Peacock and the others. This is original research, not a summary of an analyst report. We’re revealing part today, more Sunday, and then I’ll make the whole thing available to Inner Circle members next week (if you want to upgrade, just click here). I’ll also do a private conference call next week to discuss the findings in more detail. And if this is valuable to the WIH community, we’ll do more…
But first…
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- The new Netflix power dynamic: Reed Hastings may have Bezos-ed himself from founder and co-C.E.O. to executive chairman today, letting heir apparent Greg Peters become Ted Sarandos’s non-Hollywood partner. But the move that most interests me is...
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You don’t need me to tell you that Netflix is the leader in subscription streaming video. It has the most global subscribers (231 million worldwide, as of today), it was the first major mover in the space, and, as revealed in the new data below, it enjoys the strongest brand equity of any of the streamers. No surprise there. But the pecking order after Netflix is a much more open and interesting question.
That’s what Puck wanted to determine in our first original research study: Beyond subscriber numbers and churn rates and ARPU, how do consumers actually feel about the various services that... |
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TINA NGUYEN |
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WILLIAM D. COHAN |
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