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Jan 7, 2026

What I'm Hearing+
Wicked For Good
Matthew Belloni Matthew Belloni

Hello and welcome back to a special Wednesday edition of What I’m Hearing+. I’m in Las Vegas today enjoying all the A.I.-powered advertising solutions and ill-fitting power blazers on display at CES. (I’m also finally seeing Wizard of Oz at The Sphere.) But our box office guru, Scott Mendelson, is here with his definitive take on 2025 in movie theaters. It’s not quite as depressing as you’re expecting…

Mentioned in this issue: Michael Jackson, Bruce Springsteen, Antoine Fuqua, Timothée Chalamet, Dwayne Johnson, Sydney Sweeney, Amanda Seyfried, Rian Johnson, and more.

Let’s get right into it, here’s Scott…

It Was One Box Office Battle After Another in 2025

It Was One Box Office Battle After Another in 2025

With Hollywood’s annual output back to resembling its pre-pandemic levels, some clear trends emerged: Kids showed up, horror hit more often than it didn’t, and the superhero slump is real. How might it all apply to 2026 and beyond?

Scott Mendelson Scott Mendelson

Hollywood almost got there in 2025. The annual domestic box office total of $8.65 billion was just one $350 million grosser shy of the hoped-for $9 billion. Alas, despite the fact that younger audiences actually want to go to the movies these days, the problems ailing the theatrical industry haven’t vanished.

We know the drill: There are too few movies coming out (July, the heart of the summer season, had just six wide new releases, including A24’s not inherently commercial Eddington); too few of the major studios offered year-round slates (Disney, Universal, and Warner Bros. mostly propped up the summer, but the latter eventually clocked out after One Battle After Another in late September); and too many would-be franchise tentpoles relied on lousy I.P. (Tron: Ares, Smurfs). Meanwhile, the audience shift toward event-film-or-bust moviegoing continued apace.

But there was also some good news: The overseas box office for 2025 was up 16 percent from the previous year, totaling around $24.6 billion. Yes, that’s partially due to the animated blockbuster sequel Ne Zha 2, which earned $2.2 billion worldwide, but almost exclusively in China—the second time that a non-Hollywood movie ranked No. 1 for the year since the Covid-crippled 2020, when Japan’s Demon Slayer: Mugen Train was the only $500 million-plus grosser. There were also more than a few overall domestic blockbusters, including Jurassic World Rebirth ($339 million), Avatar: Fire and Ash ($311 million and counting), and F1 ($189 million), as well as smaller-scale gems, like Materialists ($36 million) and Final Destination: Bloodlines ($138 million), which performed well domestically and even stronger everywhere else.

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Wicked For Good
Wicked For Good

As we enter the first year since 2023 that even remotely resembles a pre-pandemic slate—with regular wide releases of all shapes and sizes from most, if not all, commercially relevant distributors—here is a breakdown of what went wrong in 2025, what went right, and why. Let’s start with…

Where’s Michael?

Much of the difference between the $9 billion North American goal and the actual total came down to the money not earned from Saw XI (delayed indefinitely); Antoine Fuqua’s troubled $150 million Michael Jackson biopic, Michael; and Mortal Kombat II. (The latter two were delayed to this year.) Those three films, presuming halfway-decent grosses specifically in the month of October—say, around $40 million each for Saw and Mortal Kombat, and $115 million (on par with Elvis’s first few weeks) for Michael— made the difference between a hypothetical October that could rake in just above $600 million, and the actual $430 million haul. The likely final domestic grosses for those three—around $300 million, assuming none of them went supernova—would have put 2025 above any Covid-era year.

Kids Showed Up

While Hollywood was convinced that audiences wanted to see a Tron follow-up, Running Man re-adapted, and a movie about Bruce Springsteen without his popular songs, last year showed that what they really want is good-to-great movies—or at least movies that hit the mark in terms of properties and I.P. they actually care about. Warner Bros.’ A Minecraft Movie, an adaptation of a barely decade-old video game property, grossed $424 million—making it potentially the year’s top-grossing domestic film, and possibly Hollywood’s first sky-high-earning, new-to-cinema, live action franchise since The Hunger Games in 2012. (Assuming the announced sequel opens and performs accordingly.)

Kids and young adults also turned up for 2010s-era nostalgia like Avatar: Fire and Ash, How to Train Your Dragon, Zootopia 2, and even Now You See Me: Now You Don’t, all of which performed well. Even adult-skewing flicks like Sinners, The Housemaid, and Marty Supreme proved a draw for some older kids and adventurous teens—a crucial factor in cultivating lifelong moviegoing alongside a steady supply of explicitly kid-targeted fare. Why is it still so much easier to persuade the studios to greenlight another Terminator movie than to try to find the next Chainsaw Man: The Movie or Five Nights at Freddy’s?

Superhero Indifference

The comic book subgenre didn’t quite fall to Earth so much as it continued to play on par with any other franchise title. Warner Bros.’ Superman earned a strong $356 million domestically from a $125 million debut, while garnering buzz closer to Batman Begins than The Amazing Spider-Man. However, thanks to a mostly indifferent overseas reception, it grossed a decent but hardly remarkable $617 million worldwide—less than How to Train Your Dragon, F1, and Demon Slayer: Infinity Castle.

In fact, superhero movies are now as dependent on execution and marquee characters as any other franchise title. That’s not necessarily a bad thing, as the period of total superhero domination was really from 2016 to 2019. As recently as 2014, the likes of Captain America: The Winter Soldier ($259 million in North America and $714 million worldwide) could qualify as a huge hit while still earning less than the likes of Maleficent ($242 million/$758 million) or The Hunger Games: Mockingjay Part I ($333 million/$755 million).

Even if Avengers: Doomsday and Spider-Man: Brand New Day become among the year’s highest-grossing movies, while Supergirl is enough of a breakout success on its own, we’re still going to see far fewer Marvel/DC movies. Why? Well, in the mid-2010s, titles like Venom and Deadpool were direct competition against Disney’s MCU output; Disney now owns Fox, while Sony has mostly given up on Spider-Man-adjacent spinoffs.

However, amid an industry that is quick to declare almost every other genre (the rom-com, the musical, the Western, etcetera) dead after one high-profile miss, there still exists an expectation that a return to the Marvel/DC glory days of 2017 is just around the corner. But for today’s kids, the ideal superhero is not Iron Man, but rather Demon Slayer’s Tanjiro Kamado and Chainsaw Man’s Denji.

Horror Holds Up

Last year saw two big-grossing, original, R-rated horror movies: Sinners and Weapons. Meanwhile, the sixth iteration of Final Destination became the 25-year-old series’ top earner ($138 million domestic and $316 million globally) and the biggest-grossing revival for a dormant horror franchise since Hannibal ($352 million worldwide) in early 2021. Yes, Blumhouse’s M3GAN 2.0 tanked, but both Five Nights at Freddy’s 2 ($231 million) and Black Phone 2 ($132 million) came close to their respective $295 million- and $160 million-grossing predecessors, both on $30 million–$36 million budgets.

A MESSAGE FROM OUR SPONSOR

Wicked For Good
Wicked For Good

Horror will not always hit, but it hits enough in sizes big and small. Weapons grossed $151 million domestic and $260 million worldwide on a $38 million budget; Sinners grossed $279 million domestic and $368 million worldwide on a $90 million budget. And then there’s Clown in a Cornfield, which made $7.25 million on a budget under $1 million.

Timothée Tops A24

A24, which moved into bigger-budget and more commercial fare this year, released the one star-driven flop that qualified as a surprise: Dwayne Johnson’s The Smashing Machine, which opened with just $6 million in North America and topped out at $11 million stateside, less (sans inflation) than the $12 million debut of The Rock’s Snitch in early 2023. However, A24 also had another underdog sports melodrama, Marty Supreme, which has become among the most aspirational grossers of the year.

Okay, so Marty Supreme cost more than $60 million, and A24 may have to rely on overseas distribution presales for actual in-theaters profitability. However, the Timothée Chalamet ping-pong vehicle is on a path to pass Everything Everywhere All At Once ($77 million in 2022) as the studio’s largest domestic earner. That leaves just two horror titles, Talk to Me ($48 million in 2023) and Hereditary ($44 million in 2018), among the studio’s top 11 (unadjusted) domestic grossers.

Not every A24 release hits paydirt (R.I.P. Death of a Unicorn), and the studio can sometimes make its Y2K-like whiffs vanish from the discourse as if they didn’t exist. However, between late 2024 and late 2025, the studio has seen romantic dramedies like We Live in Time, Babygirl, and Materialists (which, courtesy of Sony handling overseas distribution, topped $100 million worldwide), as well as sleepers like Friendship and Eternity pull halfway-respectable grosses right alongside the more high-profile horror titles like Bring Her Back.

A Mostly Happy Ending

The 2025 end-of-year blitz recalled the post-pandemic, year-end flood of 2023, with most studios (aside from Warner Bros.) throwing one or two movies over the plate. Even softer performers like Sony’s Anaconda (heading toward around $135 million worldwide on a $45 million budget) and Paramount’s The SpongeBob Movie: Search for SquarePants (likely to earn around three times its $64 million budget) were qualified success stories.

Elsewhere, there was the $70 million-and-counting David, which became Angel Studios’ second-biggest domestic earner, and The Housemaid, the R-rated erotic thriller starring Sydney Sweeney and Amanda Seyfried, which is on course to become Lionsgate’s first non-sequel/prequel $100 million-plus grosser since Knives Out in late 2019. (The studio was quick to announce a sequel, lest Netflix get any ideas. The movie also silenced chatter about Sweeney being box office poison because her three smaller movies from smaller distributors came and went.) Let us hope that The Housemaid, preceded by The Long Walk and the Now You See Me threequel, is the start of a rejuvenated Lionsgate that need not entirely depend on the King of Pop or the King of Kings.

Marty Supreme might make a run at $100 million domestic for A24, potentially becoming the first non-sequel, non-I.P. (loosely based on a true story), and non-fantastical such offering since Rian Johnson’s first Knives Out mystery. Disney’s Avatar: Fire and Ash might only gross $1.5 billion, partially because Disney’s Zootopia 2 is making a run at $1.7 billion. Those two, plus Lilo and Stitch—the only three Hollywood titles to top $1 billion this year—accounted for over half of Disney’s $6.8 billion global total. But the billionaires papered over an otherwise inconsistent-at-best slate, which included three underperforming MCU movies, franchise disasters like Snow White, and yet another animated original for which nobody showed up. However, Freakier Friday earned $155 million globally, to become one of the largest-grossing just-a-comedy theatricals in years.

The Originalist Project

Hollywood did make a good-faith effort to release a comparative slew of non-franchise, non-I.P., and (for what it’s worth) under-two-hour star-plus-concept movies. Sure, for every $50 million-grossing One of Them Days (the non-anime bright spot on Sony’s 2025 slate), there were comparatively underperforming (Companion), just-skating-by (Flight Risk), genuinely disappointing (Good Fortune), or outright catastrophic (A Big Bold Beautiful Journey) old-school movies. However, the attempts were sincere, and the efforts may not have been futile. But Hollywood needs to spend a few years slowly and painfully reacclimating older moviegoers or reeducating younger moviegoers to the pleasures of seeing just a good movie or an enjoyable high-concept flick featuring actors you like and/or a director whose work you admire.

Netflix–Warner Bros. Unknowns

Finally, a big question looming over the fate of the theatrical ecosystem, of course, is what happens with Warner Bros. Discovery. Netflix, the semi-regular enemy of the theater, is the only streamer that doesn’t really need theatrical-first feature films to boost viewership—not when 300 million subscribers will click play for star-plus-concept originals like Back in Action, The Mother, and Carry-On, and may see the multiplex as an obstacle.

One could argue that Netflix is pursuing Warner Bros. not just for the I.P., but to shutter the industry’s most aspirational major theatrical distribution company. Even if that’s a conspiracy theory, theaters have been battered by the pandemic, a dual labor strike, a five-year drought of new and viable theatrical releases, and media discourse that treats theatergoing as expendable. Nobody argued in 2021 that restaurants should never reopen because everyone can DoorDash their dinner. But if Netflix succeeds in purchasing Warner Bros. this year, we may be looking at a profoundly altered box office landscape in the very near future. And for the worse.

 

Thanks, Scott. I’ll see everyone tomorrow.

Matt

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