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Julia Alexander

Hollywood’s most authoritative streaming industry expert and Director of Strategy at Parrot Analytics, where she advises clients on the tectonic shifts in tech, media, and telecom.

THE LATEST ARTICLES
NEWSLETTERS
Rob Manfred
Inner Circle Exclusive
Julia Alexander • April 7, 2026
JomBoy Meets World
MLB’s partnership with viral video guru James O’Brien, a.k.a. JomBoy, reflects the league’s increasingly sophisticated approach to winning over Gen Z viewers who aren’t watching TV: If you can’t beat them, join them.
Hasan Piker
Julia Alexander • April 3, 2026
The Hasan Piker Paradox
In a media economy increasingly oriented around fandoms rather than scale, the controversial leftist Twitch commentator may offer a model for slumping TV news brands in desperate need of adrenaline.
Ted Sarandos, Bela Bajaria
Inner Circle Exclusive
Julia Alexander • March 31, 2026
Netflix’s Price Is Right
The world’s most dominant streamer keeps hiking its prices, and industry insiders are openly wondering how much more the company can squeeze from its customers before they revolt. Based on the data, however, there seems to be plenty of juice left.
roblox
Julia Alexander • March 31, 2026
Disney’s A.I. Future Should Be Epic
After the Sora headfake, should the House of Mouse play defense with its I.P., or triple down on the technology via its stake in Epic Games and let its fans run wild?
family tv home
Inner Circle Exclusive
Julia Alexander • March 24, 2026
Nielsen, Schmielsen
The venerable TV tracking company has become something of an industry punching bag after a methodological wrinkle showed broadcast beating streaming. What happens if we lose the faith entirely?
NCAA Basketball
Inner Circle Exclusive
Julia Alexander • March 17, 2026
YouTube’s March Madness Competition Killer
The world’s biggest streaming company just unleashed a sports-centric skinny bundle that will air every game for about the same price as a combined ESPN/HBO Max/Par+ subscription. Is the appeal limited to superfans, or is this just the beginning of YouTube TV’s master plan?
david ellison
Julia Alexander • March 17, 2026
Should David Ellison Buy Roku Next?
The ubiquitous free streaming service that comes preinstalled on a third of TVs could massively amplify distribution for a company like Comcast, Netflix, or even the world-conquering WarnerMount. But did Ellison already miss his moment?
Shai Gilgeous-Alexander Oklahoma City Thunder nba finals 2025
Inner Circle Exclusive
Julia Alexander • March 10, 2026
Adam Silver’s Next Windfall
As regional sports networks collapse, Adam Silver may be sitting on the streaming industry’s most coveted new package—and Amazon, Google, and a host of hungry newcomers all want in.
F1
Inner Circle Exclusive
Julia Alexander • March 3, 2026
Formula One’s Apple Gamble
F1 executives are praying their nine-figure Apple partnership will boost their domestic audience and increase the league’s relevance—but streaming scale and audience growth aren’t always correlated. Just ask Major League Soccer.
Sidelined: The QB and Me
Julia Alexander • February 25, 2026
Problems in the FAST Lane
While free, ad-supported TV platforms are definitely having a moment, in both viewership and ad growth, they’re also struggling to transcend their downmarket reputation as a halfway house for second-tier (and worse) content.
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