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At a conference on Tuesday, Netflix’s V.P. of global ad sales, Peter Naylor, said the company is still setting its advertising strategy.
HOLLYWOOD October 17, 2023
Yes, it’s been a rocky start for the streamer’s ad-supported tier, but with a young audience and permission to charge high CPMs (at least for now), the biggest key to overall success may be pursuing an “opt-in” strategy while others look at an “opt-out.”
Netflix was the one company with the scale to emerge stronger, comparatively speaking, from the streaming wars.
HOLLYWOOD October 10, 2023
Ted Sarandos once said his goal was to become HBO faster than HBO could become Netflix. Instead, it looks like Netflix is simply becoming cable… leaving every other streamer, once again, racing to catch up.
Love Is Blind
HOLLYWOOD October 3, 2023
Hollywood’s fixation with forcing Netflix and the others to reveal consumption data is commendable. But what if that transparency isn’t as transparent as the writers, actors, and agents all hoped?
For WBD C.E.O. David Zaslav, almost anything is up for grabs if it generates the revenue needed to pay down the company’s whopping $47.5 billion in debt.
HOLLYWOOD September 26, 2023
Warner Discovery C.E.O. David Zaslav will begin streaming NBA, NHL, and MLB games exclusively on its Bleacher Report add-on to Max. But don’t expect everything to suddenly change overnight.

LOS ANGELES, CALIFORNIA - NOVEMBER 18: Disney Executive Chairman Bob Iger attends the Exclusive 100-Minute Sneak Peek of Peter Jackson's The Beatles: Get Back at El Capitan Theatre on November 18, 2021 in Hollywood, California. (Photo by Charley Gallay/Getty Images for Disney)
HOLLYWOOD September 19, 2023
What we did, and didn’t, learn from the carriage fee negotiation heard round the world.
Israeli hits like ‘Fauda‘ are certainly finding new audiences in the U.S., but the foreign genre generally isn’t as popular as English language series.
HOLLYWOOD September 12, 2023
As Hollywood engages in its grueling labor war, and production grinds to a halt, studios and streamers are turning to a workaround: internationally-produced scripted and unscripted series. Will it work?
AMC’s deal with David Zaslav and WBD’s Max streamer is ostensibly premised on the notion that the network will be able to capture subscriber attention from the larger platform.
HOLLYWOOD September 6, 2023
News and notes on the hottest topics in the streaming industrial complex: Warner Discovery’s deal for AMC+ shows, the ESPN-Charter battle, and more.
WBD C.E.O. David Zaslav hopes CNN on Max can be leveraged to drive engagement and push audiences to other titles on on the streamer.
HOLLYWOOD August 29, 2023
CNN, as we know it, may not make the transition to Max, especially as a 24/7 news source. It’s the perfect opportunity for WBD executives to reimagine the news product and format for a new generation.

Demand for the MLS increased by more than 6x the average of all series in the U.S. after Messi joined the league.
HOLLYWOOD August 22, 2023
Is a streamer’s money better spent on live sports or on creating new TV series and films? For Apple, it may be a unique value prop.
HOLLYWOOD August 15, 2023
To pare its streaming losses, Disney plans to reduce spending, raise prices, crack down on password sharing, and produce less—less!—content. In an era of ruthless competition and franchise fatigue, Iger may be pushing the limits of what consumers will pay without getting something original in return.
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