Julia Alexander
Julia Alexander is Director of Strategy at Parrot Analytics, where she advises clients on the tectonic shifts in tech, media, and telecom. Previously, she covered TMT at The Verge.
THE LATEST ARTICLES
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November 1, 2022
Netflix’s ‘Seinfeld’ Strategy
Girls5Eva, a Tina Fey-produced comedy that struggled to break into the zeitgeist at Peacock, was the perfect target for Netflix as it down-shifts from high-budget originals to ad-friendly comfort food. It’s also evidence of a new and sophisticated audience retention tactic to turn network castoffs into global hits.
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October 25, 2022
Disney’s Star Wars Streaming Puzzle
Andor, one of the best reviewed and most ambitious Lucasfilm projects in years, is also one of its least watched. But as Disney+ looks to expand the Star Wars audience, there’s more to success than just ratings.
HOLLYWOOD
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October 18, 2022
The New Netflix Age Has Arrived
Netflix naysayers suggest that the forthcoming ad-supported tier will cheapen the brand, lead subscribers to downgrade, and lower the ARPU. But it’s actually an opportunity for the company to accelerate its pivot to its own O&O sitcoms, procedurals, and other content that its users already crave and its future ad partners lust over.
HOLLYWOOD
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October 11, 2022
Peacock Curiosity, Paramount’s Future, & the Great Streaming Rebundling
The inside conversation surrounding the biggest unanswered questions in the industry: can NBCUniversal’s streamer make it, what happens to Paramount, the future of Disney+, and much, much more.
HOLLYWOOD
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October 4, 2022
Ryan Murphy Streamonomics & Rings vs. Thrones, Part II
A midseason assessment of streaming’s favorite competition. Plus, an analysis of Murphy’s belated Netflix triumph and what it means for the future of the overall deal in the O.T.T. age.
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September 27, 2022
Hollywood’s Feel-Good Horror Story
In a time of great anxiety in Hollywood, scary movies are the rare stress-reliever to those in the theatrical business and the direct-to-consumer market, the latest data reveals.
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September 20, 2022
CNN+ Reveries & Zaz’s I.P. Strategy
A frank conversation on the hottest topics in streaming: Warner Bros. Discovery’s war chest, CNN’s future, Wall Street’s demands, and the future of ESPN.
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September 13, 2022
Apple’s Pixar Fantasy
Was Luck, John Lasseter’s high-budget, Pixar-inspired animated feature for Apple TV+, a flop? The convoluted answer reveals as much about the state of the streaming business as it does about Apple—or about Luck itself.
HOLLYWOOD
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September 6, 2022
Lord of the Ratings
In media and entertainment circles, it has become irresistible to reductively compare the first-day numbers for HBO’s House of the Dragon (10 million viewers!) and Amazon’s The Rings of Power (25 million streams!!). But dig a little deeper and the data tells a more interesting, and complex, story.
HOLLYWOOD
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August 30, 2022
Netflix’s Catch-22 Milestone
At last, after an ambitious 2016 proclamation, more than half of Netflix’s library is composed of original programming. And yet, the company faces a complex challenge: as originals grow, so does consumer dissatisfaction. But how else can they entice new subscribers?